The name "Midas Touch" often brings up images of the mythical King of Ancient Greece King Midas whose Gordon Gekko esc greed made him wish everything he touched turned in to Gold, if you lived through the '80's (or are an avid user of Spotify) it perhaps conjures up memories of Midnight Star's UK Top Ten hit of the same name or in our case it was the nickname one of our editors gave to an image that he had the pleasure of starring in (which featured him in an iconic Gold's Gym Vest). The said image was published worldwide making several front covers!
Whatever the name Midas Touch means to you, it now means a magazine dedicated to showcasing the elite of international model talent!